Every package has the prospect’s company on it, not yours. Yours gets designed around who you sell to.
The magazine cover
A framed cover of a major business magazine, dated a year out, with their company as the cover story and the outcome you deliver as the headline. For your biggest prospects.
“This is next year’s cover. Fifteen minutes and I’ll show you how we get there.”
Talk about this one
Engraved chess set
A folding travel board with their company name along the edge. For the prospects who have never replied.
“Picking a partner is a chess move, not a coin flip. Want to compare openings?”
Talk about this one
Engraved cutting board
Bamboo, with their name on it. It lives in a kitchen for years. For the wider list.
“We cut the list to the best. This is what’s left on the board.”
Talk about this one